Friday, February 26, 2016

Types of Email

There are different types of e-mails that are used in business and that we see in our daily lives also. Types of E-mails that businesses can focus are Marketing e-mails, Notification e-mails and Transaction e-mails. The image below shows some characteristics of these three types of e-mails. The descriptions of these emails are also clearly mentioned in the article published by Mailjet. 

 It is also important to consider what some categories are of e-mails that lie under each major type. There are also some examples which helps to better understand these types of e-mails: 

Marketing E-mails
Notification E-mails
Transaction E-mails
-Newsletters
-Flash sales
-Sales announcements
-Promotions announcements
-Congratulation after purchase or subscription
-Birthday e-mail
-Goods back in stock
-Feedback request
-Shopping cart abandonment
-Account opening (welcome message)
-Order shipment confirmation
-Payment confirmation
-Invoice
-Shipment tracking and order status

We receive many promotional e-mails about new products and discounts. My inbox also remain full of promotional e-mails which sometimes create conflicts to consider important e-mails. But nowadays, in era of technology, e-mails are showed up to us in a systematic way. As I have seen on my e-mail, the e-mail messages are categorized as primary, social and promotional, as shown in image, which helps us to avoid wastage of time when we only want to check important e-mails. Mark Kilens says in his article that 95% of online consumers want companies to send them updates through e-mail and 75% of customers prefer to receive permission-based information through e-mail, so focused on use of e-mail marketing effectively.  

What are your views about technological development of E-mails? 
Do you want to some other advances?  

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